Results of the Myth

• 80% of American women are dissatisfied with their appearance

• 42% of 1st-3rd grade girls want to be thinner

• 81% of 10 year olds are afraid of being fat

• Average American woman is 5’4” tall and weighs 140 lbs

• Average American model is 5’11” tall and weighs 117 lbs

• Most fashion models are thinner than 98% of American women

• 51% of 9 and 10 year old girls feel better about themselves if they are on a diet

• 46% of 9-11 year olds are “sometimes” or “very often” on diets

• 91% of women surveyed on a college campus had attempted to control their weight through dieting

• 95% of all dieters will regain their lost weight in 1-5 years

• 35% of “normal dieters” progress on to pathological dieting. Of those, 20-25% progress to partial or full-syndrome eating disorders

• Americans spend over $40 billion on dieting and diet-related products each year